$40k Marketing Campaign Yields Event with 700 People

I was happy to see all the ads in the buses and El's for the 'Young Chicago Republican' Event that took place on Monday. It's always nice to see them supporting public transportation in this way.

The write-up of the event from the Huffington Post had something that caught my eye.

First:

You are not alone. That was the message for the estimated 700 Chicago Republicans who packed into the Cubby Bear in Wrigleyville Monday night for an open bar, like-minded people and the feeling that for once they belonged in a city long considered hostile territory. [emphasis added]

Then:

The summer membership event was the culmination of a month-long, $40,000 marketing effort intended to organize and energize young Republicans in Chicago as the party looks to rebound from its shellacking in 2008. [emphasis added]

That's something like $57 a person! At this rate, if they wanted to open up the tent and reach out to the entire state, they'd need to come up with close to $737 million.

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